Loading...

Translating consumer behavior and food culture into strategic growth opportunities

Expertise

Driven by a passion for consumer culture, our food and beverage industry expertise is U.S.-centric with global reach.

Consumers

Uncover the “why” behind their words and actions

Occasions

Reveal disruptive insights on food and beverage consumption

Topics

Tap into foundational, trended topical research

Marketplace

Navigate shifts across product categories, retail and food service

Capabilities

Our team of experts will help you understand not only what consumers say and do, but how they feel.

HG Capabilities
Insights

Thinking

August 26, 2024 | Article

Unwrapping the new “premium”

72% of consumers say quality is the most important attribute when shopping for foods and beverages, tied only with price. This underscores the importance…

Learn more
August 13, 2024 | Article

Meal vs. snack occasion insights

We all know the feeling of adding an irresistible snack to your cart in the checkout line, or mindlessly grabbing something to nibble on while you make…

Learn more
August 05, 2024 | Infographic

Inside the organic halo

As the organic movement has evolved, the USDA Organic certification has become a halo for safe, wholesome and responsibly produced food. However, consumers'…

Learn more
July 29, 2024 | White Paper

Future of Supplements: Thoughts on a Changing Landscape

Since the advent of the first commercially available vitamin tablets in the 1930s, the supplements and nutraceuticals space has undergone some of CPG’s…

Learn more
July 26, 2024 | Webinar

Key insights from “Beyond Organic 2024”

"Beyond Organic 2024: Expanding Distinctions in Food & Beverage" examines consumer desires for new quality standards beyond the USDA Organic certification:…

Learn more
July 22, 2024 | Infographic

Insights under the hood

There’s no substitute for going straight to the source for insights, which is why engaging directly with consumers has always been the hallmark of…

Learn more
May 14, 2024 | White Paper

The Case for Cultural Demand Forecasting

How do you approach innovation and design ideation in a way that doesn’t merely respond to trends, but drives category leadership and propels revenue…

Learn more

Products & services

Our flexible solutions are tailored to meet your research and strategy needs — no matter how complex.

HG Syndicated eports

Syndicated reports

HG Subscription services

Subscription services

HG Custom research

Custom research

Recent reports

Post image

Utilizing Hartman Group’s proprietary Compass Eating & Drinking Occasions Database, these data-focused dashboards analyze nearly 15,000 U.S. adult…

Post image

Utilizing Hartman Group’s proprietary Compass Eating & Drinking Occasions Database, these data-focused dashboards analyze nearly 15,000 U.S. adult…

Post image

“Beyond Organic: Expanding Distinctions in Food & Beverage” equips readers with actionable insights to navigate where organic adds value, where…

Let’s chat

Have a project to tackle or a question to explore? Let’s work together to uncover opportunity.